How Can Social Media Aggregation Benefit Your Business?

How Can Social Media Aggregation Benefit Your Business?

Social media is integral to help small businesses owners connect with their customers – but are you looking for a way to streamline your social media efforts? Social network aggregation is the process of collecting both outbound and inbound content from multiple social network services, and feeding those messages into a unified dashboard.

The process allows you to update your statuses simultaneously; simplify the task of monitoring incoming messages and keyword usage; share content and engage with customers across multiple networks; and measure the outcome of your social media efforts.

While it will take some time, effort and money on your part, social media aggregation may be just what you need to take your social media marketing – and your retail or other business – to the next level. Here are four popular aggregators to consider:

  1. Create a website that brings together your social media updates, photos and videos. Choose from different layouts and fonts to personalize your site. The service is free, though you will need to upgrade to access premium features for $20 per year.
  2. RebelMouse Rebel Explore, offered for individuals and small businesses, allows you to organize your content into a real-time, easy-to-scan site that will display on mobile devices and desktops. RebelMouse analytics tell you how your content is performing so that you can capitalize on content that is trending. The service is free, but additional fees may apply if you want to customize or add features.
  3. Mention Stay on top of trends – and mentions of your business – published on the Web and via social networks by monitoring millions of sources in 42 languages. In addition, you can build teams customizing which content to share with your team members and assign social media tasks to employees right from the application. Business accounts start at around $30 per month.
  4. Cyfe Used by some corporate giants like Marriott and Whole Foods, Cyfe is ideal for business pros needing an all-in-one dashboard to monitor business data. The app offers you the ability to monitor individual departments, multiple websites and so on, and it creates real-time reports you can share with anyone. It is free to get started, but upgrading to the premium package at $19 per month (or $14 per month if paid annually) offers you many more options.

Building a solid social media strategy is no longer out of reach – even for time-strapped small-business owners. With a social media aggregator, you can quickly and easily connect with customers across all of your networks. With so many options on the market, there’s bound to be one out there to suit your small business’ needs and budget.

Jaimy Ford is a professional business writer with nearly a decade's worth of experience developing newsletters, blogs, e-letters, training tools and webinars for business professionals. She contributes to both The Intuit Small Business Blog and She also serves as editor-in-chief of Sales Mastery, a digital magazine written specifically for sales professionals.

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